#1 – PD Bootcamp | Mentorship Morning

President & CEO, Visit Milwaukee

Tuesday, January 25, 2022

Peggy Williams-Smith leads the team of professionals responsible for promoting Milwaukee as the premier destination for business, convention, and leisure travel around the world. Her work to raise the tourism profile of Milwaukee has helped boost the magnetism of our city – bringing nearly $6 billion in visitor spending to our community.

We’re having an early morning chat with Peggy to learn more about her 20+ year career in hospitality, city branding, and Visit Milwaukee.  She will share some of her career lessons, the economic outlook for Milwaukee, and the importance of telling the story of the place we all call home.


After a national search, VISIT Milwaukee named Milwaukee’s own Peggy Williams-Smith as its new CEO in 2019. Williams-Smith, a lifelong Milwaukeean and proud UWM Panther, honed her hospitality skills throughout her 20+ year career with Marcus Corporation. Prior to joining the staff at Visit, Williams-Smith served as senior vice president of Marcus Hotels & Resorts.

She has co-chaired the citywide UPAF campaign and is a member of Professional Dimensions and TEMPO Milwaukee, and the Milwaukee Business Journal named her as a “40 under 40” winner by in 2010 and a “Woman of Influence” in 2017. 

Click to check out the full PD Bootcamp line-up.>>